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Summary of Health, Beauty & Cosmetics (HBC) Merchandising Success Stories*

(13)  22% Annual Increase In Diaper Sales For 56 Store Chain, Completely Displaced a Competitor in 3 Weeks!*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(13)

(15)  Gained Approximately $11.1 Million in Incremental Cosmetics Sales for Manufacturers in One Year, Took 30% of Shelf Space Away From “No-Show” Competitors.  Bundled Multiple Store Calls Together Make Program Affordable for Manufacturer*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(15)

(21)  $125 Million in Additional Sales for Manufacturer by Reducing Out Of Stocks by 5% (estimated),  $1 Million Cost Savings through Outsourcing of In-House Merchandising Team.*  Category:  HBC   http://www.tomingraminc.com/SalesProcessImprovement.htm#(21)

(22)  20% Improvement in New Item Speed to Shelf.  Shared Merchandising Teams (Broker Coverage) Not Getting Job Done.  Established Dedicated Team Program for Fortune 500 Health and Beauty Manufacturer in Mass Merchandising (Wal*Mart) and Drug Channels*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(22)

(23)  $4,307,000 Sales Increase Through Out of Stock Reductions. Established Dedicated Team Program for Fortune 500 Paper Goods Manufacturer.*   Categories:  HBC, Feminine Hygiene, Paper, Diapers, Variety   http://www.tomingraminc.com/SalesProcessImprovement.htm#(23)

(29) Manufacturer Saves $20 Million, Increased Sales $225 Million (30%) Over Five Years by Outsourcing In-House Merchandising Team*.  Categories:  HBC, Intimate Apparel   http://www.tomingraminc.com/SalesProcessImprovement.htm#(29)

(30)  4% Increase in Dedicated Team Sales Test In Texas vs. Other Tests*.   Categories:  HBC, Smoking Cessation, Other The Counter Drugs, Lip Care   http://www.tomingraminc.com/SalesProcessImprovement.htm#(30)

(33)  $1.7 Million+ Savings On Merchandising Work.  425,000 Hours of Merchandising Services Provided at 20%+ Cost Savings Through Data-Driven Merchandising.   Demonstrated that targeted project work produced a better ROI for manufacturers and retailers than generic continuity work.  Had to become good at dealing with a fluctuating work load, using part time work force.*   Category:  HBC   http://www.tomingraminc.com/SalesProcessImprovement.htm#(33)

*  Success stories and client quotes are provided as general illustrations of past performance, and are not intended to convey exact financial information, circumstances or dialog.  No representation is made that a particular prospective client will achieve a particular result.  Details on the specifics of each success story are available upon request.