TOM INGRAM AND ASSOCIATES, INC.

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Summary of Merchandising Success Stories*

Totals & Highlights of Our Associates and Clients Successes: (as of 7/26/07)

Increase Sales Through Merchandising

Increase Sales Through Secondary Displays

Reduce Costs

Free Up Sales Executive Time

Increase Distribution

Out of Stock Reduction

New Item Speed to Shelf

Promotion, Planogram, Compliance Improvement

Displace Competitors

Fix Failures of Other Merchandising Teams

Seasonal Peak Selling, Meet Deadlines

Other Successes

 

 

Increase Sales Through Merchandising

(CL02)  $1.2 Billion increase in Sales over Four Years.  Market Share Up from 13.7% to 17.7%.  Four Week Test Increases Sales by 11%.  Close Rate 15% Higher than Major Competitor.*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf   Password = asco39

(21)  $125 Million in Additional Sales for Manufacturer by Reducing Out Of Stocks by 5%.  Took Over In-House Merchandising Team, Resulting in $1 Million in Cost Savings.*                       http://www.tomingraminc.com/SalesProcessImprovement.htm#(21)

(31)  $59 Million Incremental Sales for European Grocery Broker In One Year by  Reducing Out Of Stocks and Voids through Data-Driven Merchandising.  Should Increase for Next Several Years*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(31)

(CL03)  Sales Increased from $0 to $27 Million in One Year.  Accessories Selling at 50% Increase to Previous Year.  Merchandising Reps Trusted to Place Orders for Retailer.  Built Relationships with Notoriously Difficult Retailer Managers.*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(29) Manufacturer Saves $20 Million, Increased Sales $225 Million (30%) Over Five Years by Outsourcing In-House Merchandising Team.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(29)

(12)  $21 Million in Additional Sales for Manufacturer, Through New Item Speed to Shelf*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(12)

(15)  $11.1 Million in Incremental Cosmetics Sales for Manufacturers in One Year, Took 30% of Shelf Space Away From “No-Show” Competitors.  Bundling Multiple Store Calls to Make Affordable for Manufacturer*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(15)

(CL01)  $1.6 Million Sales Increase Through Rapid New Store Openings.*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

(CL01) 43% Sales Increase by Merchandising Heavy Item Effectively. Multiple success stories for night work, heavy work*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

(25)  Unit sales increased 300%.  47.2% mores sales than closest competitor.   16,000 associates trained.   Helped Manufacturer Sell a Program to Major Mass Merchant Retailer for Product Knowledge Training.  Program also included out of stock reductions, POP placement, promotion compliance and direct to consumer selling. http://www.tomingraminc.com/SalesProcessImprovement.htm#(25)

(CL02)  Unit Sales Are 28% Higher Than Larger Competitor.  Sales Up 300% in 8 Years Through Single Retailer.  Returns Down from 10% to 5%.  Emergency Recall Handled in 72 hours for All Locations while major competitor has stores down for months.*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf   Password = asco39

(24)  Market Share Increased from 6% to 22% in Five Years.  Focused on heavy secondary displays, out of stock reduction, display compliance.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(24)

(CL03)  19% Sales Increase in 30 Days compared to Merchandising Done by In-house Team *  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(32)  Increased Sales by 5.1% for 1,400 Participating SKU’s in a 3 Month Test at No Incremental Cost to the Retailer.  Program was Data-Driven Prevention of Out of Stocks for  Midwest Chain.*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(32)

(30)  4% Increase in Dedicated Team Sales Test In Texas vs. Other Tests*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(30)

(CL03)  Sales increase vs. pervious year for 2007 of +12.6%*  Confidential.  No success story available at present.

 

 

Increase Sales Through Secondary Displays

 

(24)  Market Share Increased from 6% to 22% in Five Years.  Focused on heavy secondary displays, out of stock reduction, display compliance.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(24)

(CL03)  1,100 Endcaps set to Planogram Each Week.  1,700 Secondary Displays Reset Monthly.  77,000 Secondary Displays Changed Yearly. *  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces  New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).*  Associate led effort that outsourced the work of 250 full-time people to a 3rd party.  65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary.  Reporting capabilities for account management team also were improved.  (PL)  http://www.tomingraminc.com/SalesProcessImprovement.htm#(28)

(CL03)  2,974 Fixtures delivered and installed In 2.5 Weeks.  17,744 new checkout facings*  Confidential.  No success story available at present.

(CL03)  544 Rolling rack displays placed.  Sales from rolling racks of $426,816.  NO INCREMENTAL COST*

Confidential.  No success story available at present.

(CL03)  98.75% of Secondary Displays Stocked and On Floor within 2 Days of Arrival. *  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(CL03)  Ordered 700 missing secondary displays plus 38 more permanent displays*    Confidential.  No success story available at present.

(CL03)  Placed an additional 1,573 fixtures dedicated to Photo.  Kept over 800 Pinwheel fixtures on the selling floor for 6 months.  Share increase of 2.1% above comparable stores.  254 out of 300 stores serviced have an increased share*  Confidential.  No success story available at present.

CL03)  Market Share Up By 4%, Sales Up 3% from a Single Secondary Display Promotion.  First Sales Gain in Three Years at this Retailer*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

 

Reduce Costs

 

(29) Manufacturer Saves $20 Million, Increased Sales $225 Million (30%) Over Five Years by Outsourcing In-House Merchandising Team.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(29)

(3)  $2.5 million per year in labor savings through process improvement*                           http://www.tomingraminc.com/No31cSalesProcessImprovementSuccessStoryShortV2.pdf

(CL03)  $6.5 Million In Inventory Freed Up.  Inventory Return Compliance Went from 65% to 99%*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(33)  $1.7 Million+ Savings On Merchandising Work.  425,000 Hours of Merchandising Services Provided at 20%+ Cost Savings Through Data-Driven Merchandising.   Demonstrated that targeted project work produced a better ROI for manufacturers and retailers than generic continuity work.  Had to become good at dealing with a fluctuating work load, using part time work force.*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(33)

(CL01)  Prevented $2 Million in Lost Sales Through Rapid Servicing of Electronic Device in Field*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

(28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces  New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).*  Associate led effort that outsourced the work of 250 full-time people to a 3rd party.  65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary.  Reporting capabilities for account management team also were improved.  (PL)  http://www.tomingraminc.com/SalesProcessImprovement.htm#(28)

(21)  Took Over In-House Merchandising Team, Resulting in $1 Million in Cost Savings.*                       http://www.tomingraminc.com/SalesProcessImprovement.htm#(21)

(27)  Manufacturer Saves $10 Million, Compliance Improves 135% by Outsourcing In-House Merchandising Team.  Immediate Savings Of 32% Per Visit. Employees Reduced from 400 to 40*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(27)

(4)  Manufacturer Saves $750,000 to $1,250,000,  Improves Merchandising Execution from 90% to 98%*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(4)

(2)  $272,000 Savings on Merchandising Budget of $1,000,000 through Outsourcing Oversight of Merchandising Services.*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(2)

(1) Saved manufacturer $150,000 on previous year’s budget of $1,000,000*              http://www.tomingraminc.com/SalesProcessImprovement.htm#(1)

(CL01)  $750,000 in product saved through effective emergency recall*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

(CL02)  $100,000 Savings from Reduced Returns.  Identified and Rectified Display Problem. *  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf   Password = asco39

(19)  Effective Project Work Saves 20% to 25% Monthly Continuity Work due to less drive time, etc.*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(19)

(4)  Salary and benefits for 1,200 merchandising reps reduced by 20%+ *   http://www.tomingraminc.com/SalesProcessImprovement.htm#(4)

(9)  Bundling Multiple Store Calls Together To Make Merchandising Affordable for Smaller Manufacturers, Manufacturers Were So Pleased With the Work that They Sponsored Entry Into New Retail Chains*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(9)

(10Bundling Multiple Store Calls Together To Make Merchandising Affordable for Smaller Manufacturers*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(10)

(15)  $11.1 Million in Incremental Cosmetics Sales for Manufacturers in One Year, Took 30% of Shelf Space Away From “No-Show” Competitors.  Bundling Multiple Store Calls to Make Affordable for Manufacturer*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(15)

(17)  Bundling Multiple Merchandising Calls to Make Affordable for Manufactures, Coordinated 13 Manufacturers for Mass Merchandiser Cosmetics Resets*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(17)

 

 Free Up Sales Executive Time

 

(3)  Freed Up 63,000 Sales and Support Hours Per Year, Resulting in $2.5 million per year in labor savings*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(3)
(2)  Freed Up 1800+ Hours of Sales Time Per Year, Out of Stocks Reduced from a High of 23.7% to as Low As 3.7%, $272,000 Savings on Merchandising Budget of $1,000,000* http://www.tomingraminc.com/SalesProcessImprovement.htm#(2)
(1)  Freed Up 1800+ Hours of Sales Time Per Year, Distribution Increased Up To 16.5%,  for Same Cost as Previous Year. Allowed Manufacturer to Focus on Growth, Instead of Managing  Merchandising and Broker* http://www.tomingraminc.com/SalesProcessImprovement.htm#(1) 

 

Increase Distribution

 

(28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces  New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).*  Associate led effort that outsourced the work of 250 full-time people to a 3rd party.  65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary.  Reporting capabilities for account management team also were improved.  (PL)  http://www.tomingraminc.com/SalesProcessImprovement.htm#(28)

(35)  Distribution Increased From 80% to 96% In Five Months Through Data-Driven Merchandising Program*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(35)

(36)  Distribution Increased From 94% to 99% In Five Months Through Data-Driven Merchandising Program*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(36)
(37)  Distribution Increased From 72% to 98% In Five Months Through Data-Driven Merchandising Program*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(37)

 

 

Out of Stock Reduction

 

(31)  $59 Million Incremental Sales for European Grocery Broker In One Year by  Reducing Out Of Stocks and Voids through Data-Driven Merchandising.  Should Increase for Next Several Years*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(31)

(23)  $4,307,000 Sales Increase Through Out of Stock Reductions.  In-stock percentages grew from 99.23% to 99.67%.   Ultimately added promotion compliance and store level selling to the program.*    http://www.tomingraminc.com/SalesProcessImprovement.htm#(23)

(CL03)  34,397 Out of stocks corrected (facing filled).  Survey data identified need and resulted in an additional 1,751 out of stocks corrected.*  Confidential.  No success story available at present.

(2)  Out of Stocks Reduced from a High of 23.7% to as Low As 3.7%*                    http://www.tomingraminc.com/SalesProcessImprovement.htm#(2)

(24)  Market Share Increased from 6% to 22% in Five Years.  Focused on heavy secondary displays, out of stock reduction, display compliance.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(24)

(18)  Increased Sales by 5.1% for 1,400 Participating SKU’s in a 3 Month Test.  Program for Prevention of Out of Stocks at Midwest Chain*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(18)

(34)  Data-Driven Out of Stock Reduction Program Results in Merchandising Company Becoming Preferred Provider at Top 10 Grocery Chain*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(34)

(CL03)  Zero Sales Reported and 99% Resolved Within Two Days*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

 

New Item Speed to Shelf

 

(12)  $21 Million in Additional Sales for Manufacturer, Through New Item Speed to Shelf*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(12)

(8)  New Item on Shelves in 20,000 Stores in Two Weeks!  Effort was So Successful, it was Repeated 5 More Times.    http://www.tomingraminc.com/SalesProcessImprovement.htm#(8)

(28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces  New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).*  Associate led effort that outsourced the work of 250 full-time people to a 3rd party.  65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary.  Reporting capabilities for account management team also were improved.  (PL)  http://www.tomingraminc.com/SalesProcessImprovement.htm#(28)

(22)  20% Improvement in New Item Speed to Shelf.  Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance.  Met Seasonal Peaks*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(22)

(11)  New Item Speed to Shelf, Taking Over Where Other Merchandising Organization Failed, Warehouse Sold Out in One Week!*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(11)

(7)  Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics).  Results Were So Strong, Program Was Repeated 8 Times.   Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department.  Consistently met seasonal deadlines.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(7)

 

Promotion, Planogram, Compliance Improvement

 

(23)  $4,307,000 Sales Increase Through Out of Stock Reductions.  In-stock percentages grew from 99.23% to 99.67%.   Ultimately added promotion compliance and store level selling to the program.*    http://www.tomingraminc.com/SalesProcessImprovement.htm#(23)

(2)  Facings, new items and promotions had only 60% compliance.  Discovered and rectified.*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(2)

(22)  20% Improvement in New Item Speed to Shelf.  Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance.  Met Seasonal Peaks*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(22)

(CL03)  1,100 Endcaps set to Planogram Each Week.  1,700 Secondary Displays Reset Monthly.  77,000 Secondary Displays Changed Yearly. *  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(7)  Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics).  Results Were So Strong, Program Was Repeated 8 Times.   Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department.  Consistently met seasonal deadlines.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(7)

(27)  Manufacturer Saves $10 Million, Compliance Improves 135% by Outsourcing In-House Merchandising Team.  Immediate Savings Of 32% Per Visit. Employees Reduced from 400 to 40*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(27)

(24)  Market Share Increased from 6% to 22% in Five Years.  Focused on heavy secondary displays, out of stock reduction, display compliance.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(24)

(26)  Developed Program at Wal*Mart for  Auditing Stores for Compliance with Promotions*

 

Displace Competitors

 

(13)  22% Annual Increase In Diaper Sales For 56 Store Chain, Completely Displaced a Competitor in 3 Weeks!*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(13)

(15)  $11.1 Million in Incremental Cosmetics Sales for Manufacturers in One Year, Took 30% of Shelf Space Away From “No-Show” Competitors.  Bundling Multiple Store Calls to Make Affordable for Manufacturer*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(15)

(16)  Displaced a Major Competitor of Associate's Manufacturer by Servicing Rural Stores*                http://www.tomingraminc.com/SalesProcessImprovement.htm#(16)

 

Fix Failures of Other Merchandising Teams

 

(CL03)  19% Sales Increase in 30 Days compared to Merchandising Done by In-house Team *  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(22)  20% Improvement in New Item Speed to Shelf.  Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance.  Met Seasonal Peaks*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(22)

(CL01)  Five success stories for fixing failures of previous merchandising companies*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

(CL02)  Completed Work Successfully Where Two Previous Merchandising Companies Had Failed*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf   Password = asco39

(11)  New Item Speed to Shelf, Taking Over Where Other Merchandising Organization Failed, Warehouse Sold Out in One Week!*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(11) 

 

Seasonal Peak Selling, Meet Deadlines

 

(CL01)  Sales Increase 43% Over Previous Year by Meeting Peak Selling Periods*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

(22)  20% Improvement in New Item Speed to Shelf.  Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance.  Met Seasonal Peaks*.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(22)

(7)  Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics).  Results Were So Strong, Program Was Repeated 8 Times.   Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department.  Consistently met seasonal deadlines.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(7)

(CL03)  Merchandised Stores Outsell Other Stores by 7% During Christmas*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

(CL03)  Sales increase of +14.6% vs. pervious year during Christmas.  High SKU Count, Complex Product*  Confidential.  No success story available at present.

 

 

 

Other Successes

 

Category

Success Story (Click Link for Details)

Aggressive Selling

(CL03)  208 Sidecaps placed in category where manufacturer was not authorized by retailer!*  Confidential.  No success story available at present.

Aggressive Selling

(CL03)  Retailer discontinued the manufacturer’s semi-permanent secondary display in 2006.  As of June, 2007,  454 displays (out of 750 stores serviced) still in place due to efforts by front line reps.*   Confidential.  No success story available at present.

Complex Resets

(7)  Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics).  Results Were So Strong, Program Was Repeated 8 Times.   Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department.  Consistently met seasonal deadlines.  http://www.tomingraminc.com/SalesProcessImprovement.htm#(7)

Custom Inventory Replenishment

(CL03)  Sales Increased from $0 to $27 Million in One Year.  Accessories Selling at 50% Increase to Previous Year.  Merchandising Reps Trusted to Place Orders for Retailer.  Built Relationships with Notoriously Difficult Retailer Managers.*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

Emergency Recall

(CL01)  $750,000 in product saved through effective emergency recall*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

Emergency Recall

(CL02)  Emergency Recall Handled in 72 hours for All Locations while major competitor has stores down for one month+.*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf   Password = asco39

High Sku Count, High Complexity

(9)  High SKU Count, High Complexity, Required In-store Sales Training, Manufacturers Were So Pleased With the Work that They Sponsored Entry Into New Retail Chains*.   http://www.tomingraminc.com/SalesProcessImprovement.htm#(9)

Improve Close Ratio

(25)  Unit sales increased 300%.  47.2% mores sales than closest competitor.   16,000 associates trained.   Helped Manufacturer Sell a Program to Major Mass Merchant Retailer for Product Knowledge Training.  Program also included out of stock reductions, POP placement, promotion compliance and direct to consumer selling. http://www.tomingraminc.com/SalesProcessImprovement.htm#(25)

Improve Close Ratio

(CL02)  $1.2 Billion increase in Sales over Four Years.  Market Share Up from 13.7% to 17.7%.  Four Week Test Increases Sales by 11%.  Close Rate 15% Higher than Major Competitor.*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf   Password = asco39

Improve Execution

(4)  Manufacturer Saves $750,000 to $1,250,000,  Improves Merchandising Execution from 90% to 98%*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(4)

Large Programs

(CL03)  1,100 Endcaps set to Planogram Each Week.  1,700 Secondary Displays Reset Monthly.  77,000 Secondary Displays Changed Yearly. *  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

More Product On Shelf

(1)  Distribution Increased by an Average of 7%, Some Products Improved by 16.5% for Same Cost as Previous Year*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(1)

More Product On Shelf

(2)  Product Was “On Shelf for Customer” in Only 2000 Stores, Not 3,500 Stores*.  Discovered and rectified.*  http://www.tomingraminc.com/SalesProcessImprovement.htm#(2)

New Store, Construction, Remodel, Fixture Installation

(CL01)  $1.6 Million Sales Increase Through Rapid New Store Openings.  Multiple success stories for New Store, Construction, Remodel*      (Long document.  Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf  Password = asco39

Night Work, Heavy Work

(CL01) 43% Sales Increase by Merchandising Heavy Item Effectively. Multiple success stories for night work, heavy work*   (Long document.  Page down to find what you are looking for.)   http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39

Non-Productive Inventory

(CL03)  $6.5 Million In Inventory Freed Up.  Inventory Return Compliance Went from 65% to 99%*  (Long document.  Page down to find what you are looking for.)  http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf   Password = asco49

One Point of Responsibility

(17)  Bundling Multiple Merchandising Calls, Coordinated 13 Manufacturers for Mass Merchandiser Cosmetics Resets*   http://www.tomingraminc.com/SalesProcessImprovement.htm#(17)

One Point of Responsibility