TOM INGRAM AND ASSOCIATES, INC.

Summary of Merchandising Success Stories*
Totals & Highlights of Our Associates and Clients Successes: (as of 7/26/07)
Increase Sales Through Merchandising
$1.6 Billion Increase over 16 Programs / Projects / Events
Increase Sales Through Secondary Displays
14% Market Share Increase, Highest of 9 Programs / Projects / Events
$46.5 Savings over 19 Programs / Projects / Events
67,000 Selling Hours Freed Up over 3 Programs / Projects / Events
26% Increase, Highest of 4 Programs / Projects / Events
20% Reduction, Highest of 8 Programs / Projects / Events
$21 Million Total Sales Increase over 6 Programs / Projects / Events
30 Day Reduction, Highest of 6 Programs / Projects / Events
Promotion, Planogram, Compliance Improvement
$4.3 Million, Largest Sales Increase over 8 Programs / Projects / Events
40% Improvement in Compliance, Highest of 8 Programs / Projects / Events
Completely Displaced Competitor at 56 Store Retail Chain, Best Example over 3 Programs / Projects / Events
Fix Failures of Other Merchandising Teams
19% Sales Improvement, 20% Improvement in New Item Speed to Shelf, Best Examples over 9 Programs / Projects / Events
Seasonal Peak Selling, Meet Deadlines
43% Increase in Sales, Highest of 5 Programs / Projects / Events
See Below
Increase Sales Through Merchandising
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(CL02) $1.2 Billion increase in Sales over Four Years. Market Share Up from 13.7% to 17.7%. Four Week Test Increases Sales by 11%. Close Rate 15% Higher than Major Competitor.* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf Password = asco39 |
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(21) $125 Million in Additional Sales for Manufacturer by Reducing Out Of Stocks by 5%. Took Over In-House Merchandising Team, Resulting in $1 Million in Cost Savings.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(21) |
| (31) $59 Million Incremental Sales for European Grocery Broker In One Year by Reducing Out Of Stocks and Voids through Data-Driven Merchandising. Should Increase for Next Several Years*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(31) |
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(CL03) Sales Increased from $0 to $27 Million in One Year. Accessories Selling at 50% Increase to Previous Year. Merchandising Reps Trusted to Place Orders for Retailer. Built Relationships with Notoriously Difficult Retailer Managers.* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
| (29) Manufacturer Saves $20 Million, Increased Sales $225 Million (30%) Over Five Years by Outsourcing In-House Merchandising Team. http://www.tomingraminc.com/SalesProcessImprovement.htm#(29) |
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(12) $21 Million in Additional Sales for Manufacturer, Through New Item Speed to Shelf* http://www.tomingraminc.com/SalesProcessImprovement.htm#(12) |
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(15) $11.1 Million in Incremental Cosmetics Sales for Manufacturers in One Year, Took 30% of Shelf Space Away From “No-Show” Competitors. Bundling Multiple Store Calls to Make Affordable for Manufacturer*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(15) |
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(CL01) $1.6 Million Sales Increase Through Rapid New Store Openings.* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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(CL01) 43% Sales Increase by Merchandising Heavy Item Effectively. Multiple success stories for night work, heavy work* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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(25) Unit sales increased 300%. 47.2% mores sales than closest competitor. 16,000 associates trained. Helped Manufacturer Sell a Program to Major Mass Merchant Retailer for Product Knowledge Training. Program also included out of stock reductions, POP placement, promotion compliance and direct to consumer selling.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(25) |
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(CL02) Unit Sales Are 28% Higher Than Larger Competitor. Sales Up 300% in 8 Years Through Single Retailer. Returns Down from 10% to 5%. Emergency Recall Handled in 72 hours for All Locations while major competitor has stores down for months.* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf Password = asco39 |
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(24) Market Share Increased from 6% to 22% in Five Years. Focused on heavy secondary displays, out of stock reduction, display compliance. http://www.tomingraminc.com/SalesProcessImprovement.htm#(24) |
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(CL03) 19% Sales Increase in 30 Days compared to Merchandising Done by In-house Team * (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
| (32) Increased Sales by 5.1% for 1,400 Participating SKU’s in a 3 Month Test at No Incremental Cost to the Retailer. Program was Data-Driven Prevention of Out of Stocks for Midwest Chain.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(32) |
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(30) 4% Increase in Dedicated Team Sales Test In Texas vs. Other Tests*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(30) |
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(CL03) Sales increase vs. pervious year for 2007 of +12.6%* Confidential. No success story available at present. |
Increase Sales Through Secondary Displays
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(24) Market Share Increased from 6% to 22% in Five Years. Focused on heavy secondary displays, out of stock reduction, display compliance. http://www.tomingraminc.com/SalesProcessImprovement.htm#(24) |
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(CL03) 1,100 Endcaps set to Planogram Each Week. 1,700 Secondary Displays Reset Monthly. 77,000 Secondary Displays Changed Yearly. * (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
| (28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).* Associate led effort that outsourced the work of 250 full-time people to a 3rd party. 65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary. Reporting capabilities for account management team also were improved. (PL) http://www.tomingraminc.com/SalesProcessImprovement.htm#(28) |
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(CL03) 2,974 Fixtures delivered and installed In 2.5 Weeks. 17,744 new checkout facings* Confidential. No success story available at present. |
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(CL03) 544 Rolling rack displays placed. Sales from rolling racks of $426,816. NO INCREMENTAL COST* Confidential. No success story available at present. |
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(CL03) 98.75% of Secondary Displays Stocked and On Floor within 2 Days of Arrival. * (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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(CL03) Ordered 700 missing secondary displays plus 38 more permanent displays* Confidential. No success story available at present. |
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(CL03) Placed an additional 1,573 fixtures dedicated to Photo. Kept over 800 Pinwheel fixtures on the selling floor for 6 months. Share increase of 2.1% above comparable stores. 254 out of 300 stores serviced have an increased share* Confidential. No success story available at present. |
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CL03) Market Share Up By 4%, Sales Up 3% from a Single Secondary Display Promotion. First Sales Gain in Three Years at this Retailer* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
| (29) Manufacturer Saves $20 Million, Increased Sales $225 Million (30%) Over Five Years by Outsourcing In-House Merchandising Team. http://www.tomingraminc.com/SalesProcessImprovement.htm#(29) |
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(3) $2.5 million per year in labor savings through process improvement* http://www.tomingraminc.com/No31cSalesProcessImprovementSuccessStoryShortV2.pdf |
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(CL03) $6.5 Million In Inventory Freed Up. Inventory Return Compliance Went from 65% to 99%* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
| (33) $1.7 Million+ Savings On Merchandising Work. 425,000 Hours of Merchandising Services Provided at 20%+ Cost Savings Through Data-Driven Merchandising. Demonstrated that targeted project work produced a better ROI for manufacturers and retailers than generic continuity work. Had to become good at dealing with a fluctuating work load, using part time work force.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(33) |
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(CL01) Prevented $2 Million in Lost Sales Through Rapid Servicing of Electronic Device in Field* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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(28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).* Associate led effort that outsourced the work of 250 full-time people to a 3rd party. 65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary. Reporting capabilities for account management team also were improved. (PL) http://www.tomingraminc.com/SalesProcessImprovement.htm#(28) |
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(21) Took Over In-House Merchandising Team, Resulting in $1 Million in Cost Savings.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(21) |
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(27) Manufacturer Saves $10 Million, Compliance Improves 135% by Outsourcing In-House Merchandising Team. Immediate Savings Of 32% Per Visit. Employees Reduced from 400 to 40*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(27) |
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(4) Manufacturer Saves $750,000 to $1,250,000, Improves Merchandising Execution from 90% to 98%* http://www.tomingraminc.com/SalesProcessImprovement.htm#(4) |
| (2) $272,000 Savings on Merchandising Budget of $1,000,000 through Outsourcing Oversight of Merchandising Services.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(2) |
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(1) Saved manufacturer $150,000 on previous year’s budget of $1,000,000* http://www.tomingraminc.com/SalesProcessImprovement.htm#(1) |
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(CL01) $750,000 in product saved through effective emergency recall* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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(CL02) $100,000 Savings from Reduced Returns. Identified and Rectified Display Problem. * (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf Password = asco39 |
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(19) Effective Project Work Saves 20% to 25% Monthly Continuity Work due to less drive time, etc.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(19) |
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(4) Salary and benefits for 1,200 merchandising reps reduced by 20%+ * http://www.tomingraminc.com/SalesProcessImprovement.htm#(4) |
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(9) Bundling Multiple Store Calls Together To Make Merchandising Affordable for Smaller Manufacturers, Manufacturers Were So Pleased With the Work that They Sponsored Entry Into New Retail Chains*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(9) |
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(10) Bundling Multiple Store Calls Together To Make Merchandising Affordable for Smaller Manufacturers* http://www.tomingraminc.com/SalesProcessImprovement.htm#(10) |
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(15) $11.1 Million in Incremental Cosmetics Sales for Manufacturers in One Year, Took 30% of Shelf Space Away From “No-Show” Competitors. Bundling Multiple Store Calls to Make Affordable for Manufacturer*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(15) |
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(17) Bundling Multiple Merchandising Calls to Make Affordable for Manufactures, Coordinated 13 Manufacturers for Mass Merchandiser Cosmetics Resets* http://www.tomingraminc.com/SalesProcessImprovement.htm#(17) |
| (3) Freed Up 63,000 Sales and Support Hours Per Year, Resulting in $2.5 million per year in labor savings* http://www.tomingraminc.com/SalesProcessImprovement.htm#(3) |
| (2) Freed Up 1800+ Hours of Sales Time Per Year, Out of Stocks Reduced from a High of 23.7% to as Low As 3.7%, $272,000 Savings on Merchandising Budget of $1,000,000* http://www.tomingraminc.com/SalesProcessImprovement.htm#(2) |
| (1) Freed Up 1800+ Hours of Sales Time Per Year, Distribution Increased Up To 16.5%, for Same Cost as Previous Year. Allowed Manufacturer to Focus on Growth, Instead of Managing Merchandising and Broker* http://www.tomingraminc.com/SalesProcessImprovement.htm#(1) |
| (28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).* Associate led effort that outsourced the work of 250 full-time people to a 3rd party. 65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary. Reporting capabilities for account management team also were improved. (PL) http://www.tomingraminc.com/SalesProcessImprovement.htm#(28) |
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(35) Distribution Increased From 80% to 96% In Five Months Through Data-Driven Merchandising Program*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(35) |
| (36) Distribution Increased From 94% to 99% In Five Months Through Data-Driven Merchandising Program*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(36) |
| (37) Distribution Increased From 72% to 98% In Five Months Through Data-Driven Merchandising Program*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(37) |
| (31) $59 Million Incremental Sales for European Grocery Broker In One Year by Reducing Out Of Stocks and Voids through Data-Driven Merchandising. Should Increase for Next Several Years*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(31) |
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(23) $4,307,000 Sales Increase Through Out of Stock Reductions. In-stock percentages grew from 99.23% to 99.67%. Ultimately added promotion compliance and store level selling to the program.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(23) |
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(CL03) 34,397 Out of stocks corrected (facing filled). Survey data identified need and resulted in an additional 1,751 out of stocks corrected.* Confidential. No success story available at present. |
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(2) Out of Stocks Reduced from a High of 23.7% to as Low As 3.7%* http://www.tomingraminc.com/SalesProcessImprovement.htm#(2) |
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(24) Market Share Increased from 6% to 22% in Five Years. Focused on heavy secondary displays, out of stock reduction, display compliance. http://www.tomingraminc.com/SalesProcessImprovement.htm#(24) |
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(18) Increased Sales by 5.1% for 1,400 Participating SKU’s in a 3 Month Test. Program for Prevention of Out of Stocks at Midwest Chain*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(18) |
| (34) Data-Driven Out of Stock Reduction Program Results in Merchandising Company Becoming Preferred Provider at Top 10 Grocery Chain*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(34) |
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(CL03) Zero Sales Reported and 99% Resolved Within Two Days* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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(12) $21 Million in Additional Sales for Manufacturer, Through New Item Speed to Shelf* http://www.tomingraminc.com/SalesProcessImprovement.htm#(12) |
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(8) New Item on Shelves in 20,000 Stores in Two Weeks! Effort was So Successful, it was Repeated 5 More Times. http://www.tomingraminc.com/SalesProcessImprovement.htm#(8) |
| (28) Manufacturer Saves $2.5 Million over 5 Years, Improves Distribution 4%, Reduces New Item Speed to Shelf by 30 Days, Increases Displays Sold by 17%, through Outsourcing of In-House Merchandising Team (estimated).* Associate led effort that outsourced the work of 250 full-time people to a 3rd party. 65% of the manufacturer’s employees accepted positions at the 3rd party at a reduced salary. Reporting capabilities for account management team also were improved. (PL) http://www.tomingraminc.com/SalesProcessImprovement.htm#(28) |
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(22) 20% Improvement in New Item Speed to Shelf. Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance. Met Seasonal Peaks*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(22) |
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(11) New Item Speed to Shelf, Taking Over Where Other Merchandising Organization Failed, Warehouse Sold Out in One Week!* http://www.tomingraminc.com/SalesProcessImprovement.htm#(11) |
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(7) Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics). Results Were So Strong, Program Was Repeated 8 Times. Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department. Consistently met seasonal deadlines. http://www.tomingraminc.com/SalesProcessImprovement.htm#(7) |
Promotion, Planogram, Compliance Improvement
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(23) $4,307,000 Sales Increase Through Out of Stock Reductions. In-stock percentages grew from 99.23% to 99.67%. Ultimately added promotion compliance and store level selling to the program.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(23) |
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(2) Facings, new items and promotions had only 60% compliance. Discovered and rectified.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(2) |
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(22) 20% Improvement in New Item Speed to Shelf. Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance. Met Seasonal Peaks*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(22) |
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(CL03) 1,100 Endcaps set to Planogram Each Week. 1,700 Secondary Displays Reset Monthly. 77,000 Secondary Displays Changed Yearly. * (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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(7) Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics). Results Were So Strong, Program Was Repeated 8 Times. Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department. Consistently met seasonal deadlines. http://www.tomingraminc.com/SalesProcessImprovement.htm#(7) |
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(27) Manufacturer Saves $10 Million, Compliance Improves 135% by Outsourcing In-House Merchandising Team. Immediate Savings Of 32% Per Visit. Employees Reduced from 400 to 40*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(27) |
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(24) Market Share Increased from 6% to 22% in Five Years. Focused on heavy secondary displays, out of stock reduction, display compliance. http://www.tomingraminc.com/SalesProcessImprovement.htm#(24) |
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(26) Developed Program at Wal*Mart for Auditing Stores for Compliance with Promotions* |
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(13) 22% Annual Increase In Diaper Sales For 56 Store Chain, Completely Displaced a Competitor in 3 Weeks!* http://www.tomingraminc.com/SalesProcessImprovement.htm#(13) |
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(15) $11.1 Million in Incremental Cosmetics Sales for Manufacturers in One Year, Took 30% of Shelf Space Away From “No-Show” Competitors. Bundling Multiple Store Calls to Make Affordable for Manufacturer*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(15) |
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(16) Displaced a Major Competitor of Associate's Manufacturer by Servicing Rural Stores* http://www.tomingraminc.com/SalesProcessImprovement.htm#(16) |
Fix Failures of Other Merchandising Teams
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(CL03) 19% Sales Increase in 30 Days compared to Merchandising Done by In-house Team * (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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(22) 20% Improvement in New Item Speed to Shelf. Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance. Met Seasonal Peaks*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(22) |
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(CL01) Five success stories for fixing failures of previous merchandising companies* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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(CL02) Completed Work Successfully Where Two Previous Merchandising Companies Had Failed* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf Password = asco39 |
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(11) New Item Speed to Shelf, Taking Over Where Other Merchandising Organization Failed, Warehouse Sold Out in One Week!* http://www.tomingraminc.com/SalesProcessImprovement.htm#(11) |
Seasonal Peak Selling, Meet Deadlines
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(CL01) Sales Increase 43% Over Previous Year by Meeting Peak Selling Periods* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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(22) 20% Improvement in New Item Speed to Shelf. Rectified Broker Failures on Out of Stocks, Void Fills, Promotion Compliance. Met Seasonal Peaks*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(22) |
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(7) Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics). Results Were So Strong, Program Was Repeated 8 Times. Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department. Consistently met seasonal deadlines. http://www.tomingraminc.com/SalesProcessImprovement.htm#(7) |
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(CL03) Merchandised Stores Outsell Other Stores by 7% During Christmas* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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(CL03) Sales increase of +14.6% vs. pervious year during Christmas. High SKU Count, Complex Product* Confidential. No success story available at present. |
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Category |
Success Story (Click Link for Details) |
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Aggressive Selling |
(CL03) 208 Sidecaps placed in category where manufacturer was not authorized by retailer!* Confidential. No success story available at present. |
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Aggressive Selling |
(CL03) Retailer discontinued the manufacturer’s semi-permanent secondary display in 2006. As of June, 2007, 454 displays (out of 750 stores serviced) still in place due to efforts by front line reps.* Confidential. No success story available at present. |
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Complex Resets |
(7) Consistent Planogram Compliance, New Item Speed to Shelf, during High SKU Count, Complex Reset Work (Cosmetics). Results Were So Strong, Program Was Repeated 8 Times. Chosen by Wal*Mart to coordinate all manufacturers in cosmetics department. Consistently met seasonal deadlines. http://www.tomingraminc.com/SalesProcessImprovement.htm#(7) |
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Custom Inventory Replenishment |
(CL03) Sales Increased from $0 to $27 Million in One Year. Accessories Selling at 50% Increase to Previous Year. Merchandising Reps Trusted to Place Orders for Retailer. Built Relationships with Notoriously Difficult Retailer Managers.* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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Emergency Recall |
(CL01) $750,000 in product saved through effective emergency recall* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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Emergency Recall |
(CL02) Emergency Recall Handled in 72 hours for All Locations while major competitor has stores down for one month+.* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf Password = asco39 |
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High Sku Count, High Complexity |
(9) High SKU Count, High Complexity, Required In-store Sales Training, Manufacturers Were So Pleased With the Work that They Sponsored Entry Into New Retail Chains*. http://www.tomingraminc.com/SalesProcessImprovement.htm#(9) |
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Improve Close Ratio |
(25) Unit sales increased 300%. 47.2% mores sales than closest competitor. 16,000 associates trained. Helped Manufacturer Sell a Program to Major Mass Merchant Retailer for Product Knowledge Training. Program also included out of stock reductions, POP placement, promotion compliance and direct to consumer selling.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(25) |
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Improve Close Ratio |
(CL02) $1.2 Billion increase in Sales over Four Years. Market Share Up from 13.7% to 17.7%. Four Week Test Increases Sales by 11%. Close Rate 15% Higher than Major Competitor.* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch2.pdf Password = asco39 |
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Improve Execution |
(4) Manufacturer Saves $750,000 to $1,250,000, Improves Merchandising Execution from 90% to 98%* http://www.tomingraminc.com/SalesProcessImprovement.htm#(4) |
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Large Programs |
(CL03) 1,100 Endcaps set to Planogram Each Week. 1,700 Secondary Displays Reset Monthly. 77,000 Secondary Displays Changed Yearly. * (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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More Product On Shelf |
(1) Distribution Increased by an Average of 7%, Some Products Improved by 16.5% for Same Cost as Previous Year* http://www.tomingraminc.com/SalesProcessImprovement.htm#(1) |
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More Product On Shelf |
(2) Product Was “On Shelf for Customer” in Only 2000 Stores, Not 3,500 Stores*. Discovered and rectified.* http://www.tomingraminc.com/SalesProcessImprovement.htm#(2) |
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New Store, Construction, Remodel, Fixture Installation |
(CL01) $1.6 Million Sales Increase Through Rapid New Store Openings. Multiple success stories for New Store, Construction, Remodel* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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Night Work, Heavy Work |
(CL01) 43% Sales Increase by Merchandising Heavy Item Effectively. Multiple success stories for night work, heavy work* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch1.pdf Password = asco39 |
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Non-Productive Inventory |
(CL03) $6.5 Million In Inventory Freed Up. Inventory Return Compliance Went from 65% to 99%* (Long document. Page down to find what you are looking for.) http://www.tomingraminc.com/SuccessStoryResultsSamplesMerch3.pdf Password = asco49 |
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One Point of Responsibility |
(17) Bundling Multiple Merchandising Calls, Coordinated 13 Manufacturers for Mass Merchandiser Cosmetics Resets* http://www.tomingraminc.com/SalesProcessImprovement.htm#(17) |
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One Point of Responsibility |